LOGOMARK DESIGN

What started out as a gathering of guys for some early morning movement has BECOME a movement in itself – with 100 Walks now held across Australia and beyond every week. As well as representing mateship, mental health and physical wellbeing, TMW also showcases each community and its surroundings in a positive, progressive way.

The Man Walk required a logomark that could be used on brand communications where the main logo is not appropriate. It’s a logomark/icon to help viewers easily identify The Man Walk brand, similar to the how Apple’s ‘apple’, or Nike’s ‘swoosh’ are used. An in-depth style guide was also developed.

Scope of Work

• Logomark design
• Style guide design
• Style guide copy